MORGAN CLASSIC SPORTS COUPE CARS
Morgan Cars Morgan is one of the world’s oldest motor companies, the oldest anywhere sill controlled by the family that created it. It has never had a strike of its own making, never had big debts or borrowings and, for the vast majority of its existence, has traded not only without losses, but instead with steady profits. Sir John Harvey-Jones once famously and publicly criticized almost every principle that underlay the Morgan business. But he, like many before him, got it wrong. Morgan thrived. It incorporated the new but retained its unique approach to marketing, selling and, above all, to producing beautifully crafted, highly covetable cars, which continue to engender passionate feelings in their owner throughout the world
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